Whole Foods - Mar. 14 (Extra for midterm)

This Whole Foods ad was pulled from the September - October 2016 issue of Communication Arts. The function of the design is to show that Whole Foods contains many fresh, hand-harvested, organic foods. The designer uses photography for most of the design, while only adding the Whole Foods logo on digitally. He makes the majority of the design green, to give a natural, lively, organic, fresh feel. The color green gives the feeling of life and freshness, which is what he wanted to show about the food you can find at Whole Foods. He also shows two women picking vegetables (or fruits) that would be found at Whole Foods. It gives the impression that their food is grown and sold with love, as opposed to commercial harvesting of foods, which can often lower the quality of the food. The designer uses emphasis with the logo being in contrast with the sky, and centered on the design, while having the viewer create implications on their own.

Canada Music - Mar. 14 (Extra for midterm)

I found this design in the September - October 2016 issue of Communication Arts. The function of this design is to showcase elements of the nature in Canada through music. The designer makes five lines with leaves placed throughout the lines to resemble music notes. In this design, he uses natural (green) colors to give a fresh, lively, and friendly feeling. It also gives off a good mood to positively represent the music and culture of Canada. The notes are made up of objects commonly found in Canada to show that the music is Canadian. The artist has a series of this design about Canadian music, and each one contains notes made up of different things you can commonly find in Canada (geese, mountains, flowers, etc...), and he writes on the bottom about how Canadian musicians create brilliant music. I found this ad cool, because my favorite band of all time, Rush, is Canadian, so I have a big appreciation for Canadian music.

Unity - Feb. 8

This is an image I took from the September - October 2016 issue of Communication Arts magazine. The purpose of this design is probably to give off a seductive, or sexy feel by the artist. This art was created using a bunch of small beads or colored balls, and put together to create a woman's mouth contrasted on a blue and yellow(ish) background. It shows unity by the wide variety of colored balls and the specific organization working together to create a large image. The design as a whole contains many small parts, but when looked at together, it is harmonious and pleasing to the eye. The designer did an effective job of creating a complete image with all the small parts, as well as making different parts of the piece, including the teeth, the lips, and the background which is in contrast to the mouth.

Illustration - Mar. 8

This is an ad that I took from the September - October 2016 of Communication Arts magazine. It is an ad for the popular musical Hamilton. I personally haven't seen the musical, but I enjoyed the illustration of the logo that the artist created. The function of the logo (as far as I can tell, based off of the plot summary) is to capture a viewer's attention with its bold design, as well as to show that Alexander Hamilton, a lesser-known founding father (compared to others like Thomas Jefferson or George Washington) is truly important to history, and is a "star". The Hamilton logo shows a silhouette of Alexander Hamilton standing on top of part of a star, as he forms the upper point of that star. The artist made the logo very simple by making it solid black, but also uses emphasis by making the star very large, compared to Hamilton himself, and contrasting it with the background - (in most ads too) a slightly-yellowed color to look like old paper. The illustration has a premium feel to it, which makes me more interested in the musical. It gives Alexander Hamilton a pedestal to stand on, making him a star, and makes him more relevant and important-sounding. This logo illustration also makes him look like a hero.

Simplicity - Mar. 1

This is the iconic Apple logo created by Rob Janoff. Its function is to show the name of the company off through a very simple illustration, while also showcasing the modern and progressive contemporary feel of Apple products. I found it on the Apple website while looking at my inspirations for the website mock-up, but I have seen it in countless magazines, billboards, and ads. The Apple logo is one of the most iconic and well-known logo designs of all time. Because of the reputation Apple has, the popularity of their products, and the quality of their marketing, the Apple logo is everywhere we go. It is always a solid color (no gradients or shading) - either black, white, or gray - and only consists of two simple shapes. It is set apart from any old apple shape with the bite taken out of the side. It is a logo that is recognizeable because of the reputation of the company. The logo gives off a friendly feel, and displays a contemporary feel, even though it is only made of two shapes and is incredibly simple.