This is an ad that I took from the September - October 2016 of Communication Arts magazine. It is an ad for the popular musical Hamilton. I personally haven't seen the musical, but I enjoyed the illustration of the logo that the artist created. The function of the logo (as far as I can tell, based off of the plot summary) is to capture a viewer's attention with its bold design, as well as to show that Alexander Hamilton, a lesser-known founding father (compared to others like Thomas Jefferson or George Washington) is truly important to history, and is a "star". The Hamilton logo shows a silhouette of Alexander Hamilton standing on top of part of a star, as he forms the upper point of that star. The artist made the logo very simple by making it solid black, but also uses emphasis by making the star very large, compared to Hamilton himself, and contrasting it with the background - (in most ads too) a slightly-yellowed color to look like old paper. The illustration has a premium feel to it, which makes me more interested in the musical. It gives Alexander Hamilton a pedestal to stand on, making him a star, and makes him more relevant and important-sounding. This logo illustration also makes him look like a hero.
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