Whole Foods - Mar. 14 (Extra for midterm)

This Whole Foods ad was pulled from the September - October 2016 issue of Communication Arts. The function of the design is to show that Whole Foods contains many fresh, hand-harvested, organic foods. The designer uses photography for most of the design, while only adding the Whole Foods logo on digitally. He makes the majority of the design green, to give a natural, lively, organic, fresh feel. The color green gives the feeling of life and freshness, which is what he wanted to show about the food you can find at Whole Foods. He also shows two women picking vegetables (or fruits) that would be found at Whole Foods. It gives the impression that their food is grown and sold with love, as opposed to commercial harvesting of foods, which can often lower the quality of the food. The designer uses emphasis with the logo being in contrast with the sky, and centered on the design, while having the viewer create implications on their own.