This is the iconic Apple logo created by Rob Janoff. Its function is to show the name of the company off through a very simple illustration, while also showcasing the modern and progressive contemporary feel of Apple products. I found it on the Apple website while looking at my inspirations for the website mock-up, but I have seen it in countless magazines, billboards, and ads. The Apple logo is one of the most iconic and well-known logo designs of all time. Because of the reputation Apple has, the popularity of their products, and the quality of their marketing, the Apple logo is everywhere we go. It is always a solid color (no gradients or shading) - either black, white, or gray - and only consists of two simple shapes. It is set apart from any old apple shape with the bite taken out of the side. It is a logo that is recognizeable because of the reputation of the company. The logo gives off a friendly feel, and displays a contemporary feel, even though it is only made of two shapes and is incredibly simple.
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