Bad Design - May 3

This is a photo of a "Full cream milk" box. I'm really not sure what the function of this packaging is, because it is super unappealing. To be sold in the present day would be a disgrace to packaging. The box uses an incredibly saturated green that messes with your eyes just looking at it. The illustration of flowers doesn't really have anything to do with the fact that the container is for milk. And the overall art style of the box, especially the illustration, is very retro and feels like a 1940's or 1950's box, not one that should be used (or seen) in the present.

Communication arts magazine