Identity Design - Apr. 12

This is an advertisement for Ziploc bags. The function of this design is to show the chaos that can ensue when you don't have proper containers to store things in - like ziploc bags. The designer captures your attention by creating a huge mess that instantly captures your attention. He then places the classic Ziploc logo right in the middle of the mess to show what the ad is about and what you need to solve the big mess problem. I found it really cool how the logo looks nice and clean right in the center of the giant mess. That probably can represent how clean things will be if you have the right containers to store things with many small parts. The designer does a great job presenting a large problem and the proper solution to the problem in a way that captures your attention.

Taken from Communication Arts Magazine