Funny Design - May 9 (Extra for final blog)

This is an ad for "Nonuts" peanut butter. The function of this ad is to attract people to the product and show how desirable this peanut butter is. Nonuts peanut butter is a spread that tastes like peanut butter, but contains no nuts. The purpose of this product is to be peanut butter for those who are allergic to it. The designer does a great job creating a funny and attractive design with his use of an unrealistic situation. He shows a squirrel with the entire jar in its mouth to show how this squirrel likes it, despite containing no nuts, and couldn't resist eating the whole thing. I found this design very captivating - so much so that I had to view it just by the image. It also is a silly and kid-friendly design, which is useful because many consumers are likely children. The designer also uses colors that remind me of the color of nuts (tannish-yellow colors), which makes me a little hungry since I enjoy peanuts a lot. The designer is effective in showcasing the product in an appealing and captivating way.

Communication arts magazine