Contemporary Design - Apr. 19

This is an ad for Oreo cookies. The function of the ad is to make Oreo cookies look like a unique flavor experience, where by eating them, you are "discovering". The ad is part of the Oreo "Wonder" experience. The goal of the campaign is probably to showcase all the flavors of Oreos and how you can have a great eating experience with them. What stood out to me, though, was the illustration. It is a great contemporary design that showcases an Oreo cookie, surrounded by a bunch of other circles filled with patterns. Through this great illustration, the designer gives off a very fun feel, which is probably very attractive to Oreo fans, especially younger children. I liked the simplistic and colorful contemporary feel that the design gives off, and it helped grab my attention with the minimalism. I'm not sure if the designer did the best job making Oreos look "Adventurous" or filled with "Wonder", but they did do a great job of grabbing your attention and making the cookie look very appealing.

Taken from Communication Arts Magazine