Digital Media Design - Apr. 5

This is a super bowl ad for Budweiser beer. The function of this commercial was to showcase the journey the company's founder took to start the Anheiser-Busch company and brew such a famous beer. I liked the short-film style visuals the filmmaker used. The entire ad also has a very historic feel to it, including the classic Budweiser logo (and text going along with it) at the end. The filmmaker wanted to give the ad an adventurous feel and show how tough it was for the founder to come to the US and start his company. Giving the film a dirty, gritty feel with the use of intense tones, fire, and darkness adds to the overall feel. The filmmaker does a good job of accomplishing the goal of showing how much work was put into starting this massive company. That also can help viewers realize how much work and thought was put into their products.

I saw this on TV while watching the Super Bowl